For franchise dealerships
Find the sales you’re missing.
We review how your store handles sales calls and internet leads.
Does your reporting show every sales opportunity?
A sales call that never reaches the CRM can disappear from both follow-up and the numbers you use to judge performance.
We review how calls and internet leads are recorded and worked, then help your managers identify what needs attention.
Before deciding whether to change training, staffing, or advertising, check what is happening to the opportunities you already have.
Where the process can break down.
Your closing rate may not tell the whole story.
Sales calls missing from the CRM can also be missing from your reporting and follow-up.
Examples below come from our mystery shops, with details changed.
Every lead gets a call within five minutes.
The first call came in 41 minutes. Nobody left a voicemail.
Our team always asks for the appointment.
Three of four conversations ended without one.
We follow up for two weeks.
Follow-up stopped after the second unanswered text.
Managers inspect the process weekly.
Each store was running a different process entirely.
What could one percentage point mean?
For example, with the same 1,000 leads, improving lead-to-sale conversion from 7% to 8% would mean 10 additional sales.
Capable people. An incomplete system.
Most stores have good people. What they lack is follow-up anyone can inspect, a place to practice the conversation before the next live lead, and a way to work the customers they already have. That is the whole company.
How we work
We review the work. Your managers still own it.
Want the three offers in one place? See services.
Who this is for
Franchise dealerships, one store or a group. Owners, GMs, and the people responsible for sales calls and internet leads.
Shaun Yan built Dealer Intelligence Group to be the partner he wanted in the building, not another vendor on the invoice.
The free mystery shop
Start with proof from your own store. No contract. No commitment.
We focus on the first three days after the lead comes in. That’s when most deals are won or lost. Request one store to start, or tell us which rooftops you want evaluated.
A recording
How your team handled a real inbound lead, start to finish.
A score
Response time, contact attempts, and outreach cadence for the calls, texts, emails, and chats we observed.
One page
What we saw, and the first thing we'd fix. Not a tally of every lost deal.
“We thought our process was good. The shop exposed that each store’s managers had rewritten our BDC process. We got everyone involved and built a new group process. Within two weeks our appointments were converting better and our follow-up got more engagements.”
Request your free mystery shop.
Takes about a minute. We confirm the store, shop the sales calls and internet leads, and walk you through the findings. No contract on the shop. Anything after that is a separate decision.
Prefer to talk first? Book a call on the calendar.