Privacy Policy
Last Updated: February 2026
Dealer Intelligence Group ("we," "us," "our") operates the websites dealerintel.group and dealerintel.academy, and provides dealership consulting services and the Dealer Intel Sales Academy training platform. This privacy policy explains what information we collect, how we use it, and your choices regarding that information.
Information We Collect
We collect information in the following ways:
Information You Provide Directly
When you book a call through our scheduling tool, contact us by phone, or reach out by email, we may collect your name, email address, phone number, dealership name, and job title. This information is used solely to respond to your inquiry and provide the services you've requested.
Training Platform Usage
When you use the Dealer Intel Sales Academy demo or training scenarios, the platform collects performance data such as session scores, completion status, and scenario selections. This data is anonymous and is not tied to your personal identity unless you have created an account with a team subscription.
Phone Interactions
When you call our business phone line, our virtual assistant may collect your name, phone number, dealership name, role, and the reason for your call. This information is used to facilitate a callback and is not shared with third parties.
Information Collected Automatically
When you visit our websites, we automatically collect certain technical information through cookies and similar technologies, including your IP address, browser type, device type, pages visited, time spent on pages, and referral source. This information is collected through Google Analytics and is used to understand how visitors use our sites so we can improve them.
Cookies
Our websites use cookies — small text files stored on your device — to help us understand how visitors interact with our sites. Specifically:
Google Analytics sets cookies to track anonymous usage data such as page views, session duration, and traffic sources. These cookies do not identify you personally. Google's use of this data is governed by Google's privacy policy.
You can control or disable cookies through your browser settings. If you disable cookies, the websites will still function normally, but we will not be able to collect analytics data about your visit.
How We Use Your Information
We use the information we collect to respond to your inquiries and schedule calls, provide consulting services and training platform access, improve our websites and training platform, understand how visitors use our sites through analytics, and communicate with you about our services if you've reached out to us.
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
Third-Party Services
We use the following third-party services that may process your data:
Google Analytics — website analytics and usage tracking. Google's privacy policy applies to their handling of this data.
Google Calendar — scheduling and booking. When you book a call, Google collects the information you provide. Google’s privacy policy applies to their handling of this data.
Quo — phone answering and call handling. Call information collected by our virtual assistant is used only for callback purposes.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Anonymous analytics and training performance data may be retained indefinitely for platform improvement purposes.
Your Rights
You may request access to, correction of, or deletion of your personal information at any time by contacting us at legal@dealerintel.group. We will respond to your request within 30 days.
Children's Privacy
Our websites and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.
Contact
If you have questions about this privacy policy or how your data is handled, contact us at:
Dealer Intelligence Group
(205) 882-4007