Privacy Policy
Last Updated: March 2026
Dealer Intelligence Group ("we," "us," "our") operates the websites dealerintel.group and dealerintel.academy, and provides dealership consulting services and the Dealer Intel Sales Academy training platform. This privacy policy explains what information we collect, how we use it, and your choices regarding that information.
Information We Collect
We collect information in the following ways:
Information You Provide Directly
When you book a call through our scheduling tool, contact us by phone, or reach out by email, we may collect your name, email address, phone number, dealership name, and job title. This information is used solely to respond to your inquiry and provide the services you've requested.
Training Platform Usage
When you use the Dealer Intel Sales Academy demo or training scenarios, the platform collects performance data such as session scores, completion status, and scenario selections. This data is anonymous and is not tied to your personal identity unless you have created an account with a team subscription.
Phone Interactions
When you call our business phone line, our virtual assistant may collect your name, phone number, dealership name, role, and the reason for your call. This information is used to facilitate a callback and is not shared with third parties.
Information Collected Automatically
When you visit our websites, we automatically collect certain technical information through cookies and similar technologies, including your IP address, browser type, device type, pages visited, time spent on pages, and referral source. This information is collected through Google Analytics and is used to understand how visitors use our sites so we can improve them.
Cookies
Our websites use cookies — small text files stored on your device — to help us understand how visitors interact with our sites. We use the following types of cookies and tracking tools:
Google Analytics sets cookies to track anonymous usage data such as page views, session duration, and traffic sources. These cookies do not identify you personally. Google's use of this data is governed by Google's privacy policy.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses.
You may opt out of receiving this advertising by visiting:
https://app.retention.com/optout
You can control or disable cookies through your browser settings. If you disable cookies, the websites will still function normally, but we will not be able to collect analytics data about your visit, and certain personalization features may not function as intended.
How We Use Your Information
We use the information we collect to:
respond to your inquiries and schedule calls
provide consulting services and training platform access
improve our websites and training platform
understand how visitors use our sites through analytics
send marketing and business development communications to email addresses associated with website visits, as described in the Cookies and Tracking Technologies section above
communicate with you about our services if you've reached out to us
We do not sell, rent, or share your personal information with unaffiliated third parties for their own independent marketing purposes, except as described in this policy.
Third-Party Services
We use the following third-party services that may collect or process data in connection with your visit or use of our services:
Google Analytics — website analytics and usage tracking. Google's privacy policy applies to their handling of this data.
Google Calendar — scheduling and booking. When you book a call, Google collects the information you provide. Google's privacy policy governs their handling of this data.
Quo — phone answering and call handling. Call information collected by our virtual assistant is used only for callback purposes.
RB2B / Retention.com — website visitor identification and email-based retargeting. This service may associate your website visit with your email address using cookies and third-party data. You may opt out at https://app.retention.com/optout.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Anonymous analytics and training performance data may be retained indefinitely for platform improvement purposes. Email addresses collected through our retargeting tools are retained in accordance with the data practices of our third-party partners, subject to your right to opt out at any time.
Your Rights
You may request access to, correction of, or deletion of your personal information at any time by contacting us at legal@dealerintel.group. We will respond to your request within 30 days.
To opt out of email-based retargeting conducted through our third-party data partners, visit https://app.retention.com/optout.
Children's Privacy
Our websites and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our websites following any update constitutes acceptance of the revised policy.
Contact
If you have questions about this privacy policy or how your data is handled, contact us at:
Dealer Intelligence Group
(205) 882-4007